Today I’m very excited to bring you another review in the NZ Kids' Clothing Review Series.
This time I’m writing about the uber stylish kid’s clothing brand, Rabbit, the brain child of talented designer and sewer, Katherine Christianson. You can find Rabbit Clothing in the following places on the net: Felt, Etsy and Facebook.
There is a lot to love about this delightful brand but if I was to sum it up for me it’s the beautiful simplicity, the use of quality fabric and the little details (such as the pleats on the back of the Jordana Pleat Back Tee); that really make these garments. I also love how each piece looks like a lot of thought and care has gone into designing and making it. (I don’t think the same could be said for most mass produced kids’ clothes!)
Isabelle has one of the gorgeous Jean Ruffle Skirts coming (which I’m sure you will see more of on this blog), but for now here’s something a bit different – a ‘Q & A’ from Rabbit’s very talent owner/designer/ maker, Katherine:
How/ When did you first get into sewing?
I've always loved clothes (my mother says I used to crawl around in her high heels). I sewed a little bit growing up and then worked in fashion retail (Starfish and Zambesi) as well as doing design, pattern making and construction at Massey in Wellington. I love pattern making, for me its been the key to being able to turn the idea in my head into an actual garment
What are the origins of your kid's clothing brand, Rabbit? / What made you decide get into making kid's clothing?
My daughter is now three and a half years old. From about the time she was one I really struggled to find clothes for her that were good quality and there was next to nothing that wasn't made using what is essentially slave labour. My daughter and her little best friend had nearly exactly the same wardrobe! As we were living in small town Wairarapa with not many job opportunities for a mama, I thought I should try and do my own thing.
How would you describe your brand, your design aesthetic/ sewing style?
I'm very influenced by Zambesi and NomD, their garments are always made out of quality fabrics and are made to last. I try to achieve the same thing with my range. I try to have a mix of basics (sometimes the plain things are the hardest to find!) and interesting pieces in my range that are practical and comfortable. I want my clothes to have beautiful cuts and prints that appeal to both parents and kids whilst not conforming to the mainstream ideas of what appeals to boys and girls.
What kinds of fabric do you prefer to work with?
Knits! Knit garments don't have to be boring and knit fabrics are so comfortable for little ones and more accommodating of growth. Merino and cotton from Levana in Levin. My hope is that in the future my cotton will be certified organic and fair-trade.
What is Rabbit's target market/ the key age range you make for?
My target market is parents/grandparents that are looking for quality, unique, beautiful, practical garments that are ethically manufactured. Rabbit is for children aged 2 to 7 years.
When your not sewing what do you like to do?
Hang out with my husband and daughter, by far the coolest people I know (we all say that about our own!)!
What else can we expect from Rabbit? (eg: New designs/ trends, future plans etc)
More prints and merino for next winter! And more pieces in each collection : )
I don’t know about you but there is so many of those answers that I totally identify with - quality basics that are made to last? Yes please! Knits – I love them, especially merino! “…Quality, unique, beautiful, practical garments that are ethically manufactured.” Totally!
To see some more gorgeous clothes in the Rabbit range then check out the Rabbit Felt Shop. (Or if you are outside of NZ check out the Etsy shop.) I’m particularly fond of the Keith Kool Sweater and the James Dress.
By now your practically shouting …. “WHAT ABOUT THE GIVEAWAY ?! I NEED ME SOME OF THIS GORGEOUS CLOTHING ON MY KIDS ASAP”, right?
I thought so – so here is how YOU could win a $30 voucher for some of this gorgeous Rabbit children’s clothing …
For your first (and mandatory) entry you just need to visit the Rabbit Felt Shop , and comment back here with your favourite item.
You can also earn bonus entries as follows (please leave a separate comment for each):
Bonus entry 2# Like Rabbit on Facebook (This will help you keep up to date with new designs/ sales / news etc anyway)
Bonus entry 3# Share this giveaway on your choice of social media (FB/ twitter/ blog)
That’s a total of 4 possible entries each!
[The T’s & C’s: Please leave separate comments per entry and include your email address if it’s not linked in your profile. The winner will be drawn on 10 September 2013 at 8pm (NZ time). This giveaway is open to NZ residents only (sorry) and the winner will receive a $30 voucher/credit to be spent at the Rabbit Felt Shop. If the winner cannot be contacted after 2 weeks, a new winner will be drawn.]
- What's this NZ kid's clothing review series about anyway?
- Read other reviews in the NZ Kids clothing review series (so far)
Other giveaways currently running on the blog: